Not that long ago marketing messages were pretty much a one way street. Think about it – television ads, radio, direct mail, it was all one way, pushed out at consumers – in essence, outbound messaging. Thanks to the evolution of the internet and the adoption of use and access by consumers, traditional marketing models [...]
Archive for the ‘Blogging’ Category
Get a ticket on the Inbound Train!
Take a lesson from a painter
“Failing to plan is planning to fail.” ~ Alan Lakein Have you ever noticed how a good paint job is mostly made of up planning and prep work? Call it what you will; background work, prep work, homework; your marketing campaigns and promotions deserve and need thoughtful and careful planning. It can be overwhelming trying [...]
Organize your thoughts with Pinterest
Popular thought indicates that Pinterest is the new darling of social media with its unprecedented surge in growth of more than 4,000 percent in the last six months. With an average of 88 minutes per visitor (I’m totally guilty of this!), it ranks third on engagement behind Facebook and Tumblr and well ahead of Linkedin [...]
Avoid the top five blogging mistakes made by photographers
Look, we all make mistakes, but you don’t want your business to suffer because of some simple errors that most bloggers face, but are totally preventable. You want to make sure that your blog serves its intended purpose of driving interest, increasing sales and creating some online attention for your photography studio. But remember, if [...]
Creative Marketing Ideas for Pinterest
It seems like every day a new social networking site appears. If you haven’t heard about Pinterest, it’s a new social networking site with an “online pinboard” interface. According to Experian Hitwise, this invitation-only site now has 40 times the number of total visits it had six months ago, now finding its way into the [...]







