Archive for the ‘Photography’ Category

The Social Media Quiet Giant; LinkedIn

  Believe it or not, we’re a quarter of the way through 2012. As you perform your monthly review of your marketing plan, are you on-track with your goals? Are the results what you had expected? If you’re thinking that maybe you missed something, it might be time to give LinkedIn a second thought. [More...] [...]

Finding new clients with simple search functions

My guest video blog post for H&H Color Lab; how photographers can use search functions in Twitter, Facebook and Google+ to identify potential clients. Full post is over at H&H Color Lab, along with a short transcription of the video.

What do David Bowie and Facebook have in common?

Cha-cha-cha-changes…. 72 hours and counting until the new Facebook Timeline design hits business pages. Are you ready for Friday’s roll-out of the Facebook Timeline design for business pages? Friday the 30th is it, so get your page finished by Thursday! If you’ve already played with the preview mode, you’ve seen how the new design works, [...]

Photographers can agree – size does matter!

Whether you call them MILCs, CSCs, EVILs, MSCs, or DSLMs, the arrival of mirrorless, interchangeable-lens cameras is one of the most exciting advancements in photography technology in the last few years. By circumventing the cumbersomeness of a reflexive lens system, developers are able to make high quality cameras that aren’t as clunky as DSLRs, and [...]

Using your dating experiences to build customer relationships

Running a photography business can be demanding. Between shooting engagements, administrative work, and managing the business end, it can be difficult, if not impossible, to still find the time to keep in touch with clients and make them feel appreciated. As a recent Harvard Business study pointed out, by increasing customer loyalty by 5%, a [...]