Posts Tagged ‘photography’

The Social Media Quiet Giant; LinkedIn

  Believe it or not, we’re a quarter of the way through 2012. As you perform your monthly review of your marketing plan, are you on-track with your goals? Are the results what you had expected? If you’re thinking that maybe you missed something, it might be time to give LinkedIn a second thought. [More...] [...]

Finding new clients with simple search functions

My guest video blog post for H&H Color Lab; how photographers can use search functions in Twitter, Facebook and Google+ to identify potential clients. Full post is over at H&H Color Lab, along with a short transcription of the video.

Photographers can agree – size does matter!

Whether you call them MILCs, CSCs, EVILs, MSCs, or DSLMs, the arrival of mirrorless, interchangeable-lens cameras is one of the most exciting advancements in photography technology in the last few years. By circumventing the cumbersomeness of a reflexive lens system, developers are able to make high quality cameras that aren’t as clunky as DSLRs, and [...]

Using your dating experiences to build customer relationships

Running a photography business can be demanding. Between shooting engagements, administrative work, and managing the business end, it can be difficult, if not impossible, to still find the time to keep in touch with clients and make them feel appreciated. As a recent Harvard Business study pointed out, by increasing customer loyalty by 5%, a [...]

Making bigger pies – or at least supersize your piece of the pie!

I recently attended WPPI12 in Las Vegas, and gained a lot of new knowledge about services, products and challenges that photographers are facing. Brides are also facing challenges as their budgets are being trimmed but their desires aren’t! The latest must-have at a wedding reception – 20% of brides surveyed today say they are incorporating [...]